Five Ways ChatGPT Has Helped Me Scale CEO Thought Leadership As A Consultant

A few years ago, I sold my traditional PR agency and embraced the solopreneur life as a CEO thought leadership consultant. While I love the flexibility it allows and the process of working directly with CEOs and executives to help define and grow their personal brands, I missed having the support of a team. 

Having more control over my schedule and the quality of work I deliver to my clients, has come at the expense of access to an in-house team who can help research, review and ideate on my executive branding accounts.

That’s where ChatGPT has been a game changer. The newest version has allowed me to scale my output enabling me virtual access to many of the tasks I used to pay full-time employees to do.

Here are five ways I’ve leveraged ChatGPT to scale my CEO thought leadership consultancy and enhance my work as an executive branding consultant.

1. Build a Virtual Content Clone for Every Client

ChatGPT will never replace the work of human to human interactions — interviewing clients, ghostwriting in the tone and on the topics that are most beneficial, this is all strategic work that requires an experienced CEO personal branding consultant. 

With that said, one of the most important ways I leverage ChatGPT is to build a customized knowledge base for every CEO and executive I work with. I upload all approved external-facing content from op-ed articles to social media updates.

Having this database makes everything searchable and retrievable within seconds. For example if a topic emerges in the news, rather than calling my client to get their point of view on it, I can ask ChatGPT to scan their knowledge base and retrieve any relevant thoughts they may have previously shared on it. This saves myself and my clients time and allows us to readily repurpose the work we’ve already done together. 

2. Create A Library Of Client Prompts

The strategic thinking I’ve developed over the years as a PR practitioner and agency owner cannot be replaced by AI, but I can train the ChatGPTs I create for each client through prompt engineering.

As an agency owner, I used to dedicate a lot of time to training my team to help deliver in the style and level of quality our clients expected. Prompt engineering is no different.

Whether it’s revising an article to fit a certain structure, word count or tone of voice, the more effective you are at delivering prompts, the better your output will be with ChatGPT. One of the hacks I uses is to keep a library of the prompts that could be used across my client base that will deliver effective results when it comes to researching, ideating and editing content.

3. Repurpose Content For Social Media & Other Platforms 

Writing content, especially thought leadership for CEOs and executives, requires time and precision — luckily ChatGPT ensures it can be leveraged at scale for social media and other platforms. 

Once you have a knowledge base of high-quality content, ChatGPT can mine it to help repurpose it for other mediums: think Instagram scripts, LinkedIn updates, or X character counts. With effective prompts, the content you’ve spent hours perfecting, can be leveraged at scale for a wide variety of platforms. 

4. Work SEO Terms, Key Stats & Information Into Content 

One of my favorite ways to leverage ChatGPT for content is to prompt it to work key search terms, supporting stats that I’ve researched or important client information into content I’ve already drafted.

It’s not always seamless on the first try, but that’s where you become better at developing the specific prompts that will yield better results (add those to your library). This can save a ton of time and add strategic value to your client’s content. 

5. Ideate ‘Clicky-Baity’ Headlines & Hashtags 

Another way I use ChatGPT is to help ideate attention-grabbing headlines and effective hashtags for content across different mediums. It doesn’t always get it “right,” but the more specific feedback you can offer it on what you like and don’t like and why, the better it gets at generating effective results over time. 

ChatGPT understands language intimately, but it needs strategic direction. The good news is, the more time you invest in training it, much like an employee, it becomes more attuned to delivering the results you want.

There is no artificial replacement for the communication that comes from real human-to-human interaction.. Building connections with my clients, understanding their strategic objectives and helping them build a strategic roadmap that delivers on those goals, is what I love — it’s why I'm good at my job. But ChatGPT has become an invaluable resource that allows me to scale my CEO thought leadership efforts on my clients’ behalf.