Earned Media
Earned media placements offer CEOs and executives the opportunity to take creative control over their personal brand. By expressing their views to new audiences, while benefiting from third-party credibility, they elevate their CEO brand and online reputation. Our thought leadership agency helps founders, CEOs, and executives lead conversations in their industries, society, and business, often generating reactive media requests.
As skilled journalists, we identify trending topics, uncover an executive’s unique insights, and produce high-quality content that is placed in top-tier business, industry, and mainstream media outlets across the US and Canada. Through our executive communications expertise, our clients regularly publish in earned media outlets, allowing them to build their audience, enhance their executive branding, and improve stakeholder relations.
Why Earned Media is Essential for Executives
Earned media is not just about visibility; it’s about gaining third-party credibility. A well-placed feature or thought leadership article can do more than boost brand recognition—it can position you as a credible expert. Research shows that 92% of consumers trust earned media more than traditional advertising. For executives, this trust is invaluable, as it helps to shape public perception, strengthen relationships with stakeholders, and even drive business growth.
However, landing earned media is challenging. With shrinking newsrooms and fierce competition for attention, getting your message across requires a strategic approach. By working with a thought leadership agency like Triple A Thought Leadership, executives can develop a clear roadmap for securing top-tier coverage.
The Triple A Thought Leadership Approach
We understand credibility cannot be manufactured; it must be earned through consistent, high-quality contributions to the conversations that matter most to your audience.
1. Strategic Media Mapping
The first step in our process is identifying the key media outlets, publications, and influencers that will have the greatest impact on your CEO PR and executive communications goals. Whether it’s a feature in a respected industry magazine or a mention in a high-profile podcast, we ensure your message reaches the right audience.
2. Thought Leadership Content Creation
Our team of experienced writers and journalists work with you to craft compelling stories, op-eds, and interviews that position you as a leader in your field. From expert commentary on industry trends to personal insights that resonate with readers, we ensure your thought leadership pieces reflect your authentic voice while meeting the editorial standards of top outlets.
3. Media Outreach and Amplification
Securing earned media is only half the battle. Once your content is published, we amplify it through social media, newsletters, and other channels to maximize its reach. By strategically repurposing your content across multiple platforms, we help you extend the life of each earned media piece and drive continued engagement with your audience.
The Benefits of Earned Media for Executives
Third-Party Credibility
Earned media placements in trusted outlets lend third-party credibility to your personal brand and your company. A feature in a major publication not only showcases your expertise but also legitimizes your business in the eyes of customers, investors, and other stakeholders.
Increased Brand Awareness
Earned media helps executives increase their executive branding and CEO PR by putting their companies in front of the stakeholders who matter most. Whether it’s decision-makers, employees, or potential clients, visibility in the right media outlets can lead to increased brand recognition and business opportunities.
Targeted Audience Reach
One of the biggest advantages of earned media is its ability to reach niche, high-value audiences. By placing articles in respected industry publications or securing interviews with top business media, executives can get their message in front of the people who drive decisions—whether that’s investors, potential partners, or new clients.
Building Long-Term Relationships
A well-executed executive communications strategy centered around earned media can help you build long-term relationships with key stakeholders. Rather than relying on one-off articles, we create a consistent narrative that keeps you in the public eye and reinforces your authority over time.
Why Work with Triple A Thought Leadership?
At Triple A Thought Leadership, we bring a deep understanding of both CEO PR and thought leadership. Our expertise in media relations, combined with our experience working with top-tier business leaders, allows us to craft earned media strategies that align with your business goals and amplify your leadership brand. We believe earned media is not just about landing a few high-profile features—it’s about building a sustained narrative that enhances your credibility and drives your business forward.
Ready to elevate your executive brand with earned media? Contact us today to learn more about how Triple A Thought Leadership can help you secure the media coverage that positions you as an industry leader.